Isobar Hires Global Client Partner to Boost Expansion Across EMEA
Isobar has hired Vanessa de Groot as Global Client Partner to help drive growth for and bolster Isobar’s global remit from Amsterdam, Netherlands. As Digital Innovation Consultant, Vanessa will be critical to growing Isobar’s Global accounts and driving Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital in the Netherlands and across the network.
Vanessa joins Isobar from Delaware Consulting where she was responsible for fostering digital innovation. Prior to that, Vanessa was the Founder of Lines & Lanes, a consultancy that prepares Dutch creative companies for market entry in Asia. Vanessa also worked at Dutch digital agencies Mirabeau and Studio Dumbar, where she developed strong expertise in using technology and strategic design to solve complex digital transformation challenges. Her experience of driving transformation both China and Asia will be valuable to Isobar’s clients as they look to take advantage of opportunities in APAC.
Sven Huberts, Director of Strategic Growth EMEA, said: “Vanessa’s background and deep knowledge in global martech solutions, combined with her consultany expertise will help take Isobar’s offering to the next level. With a focus on experience-led transformation, we will create new value for clients alongside our solutions in marketing, ecosystems and innovative products for businesses and brands. We look forward to Vanessa increasing our competitive advantage in the innovation agency landscape.”
Vanessa de Groot, Global Client Partner, said: “I’m really excited to join Isobar with its highly innovative and creative team helping our clients become more agile to seize opportunities in this fast-changing digital landscape and drive long-term growth by solving transformation complexities.”
Vanessa will report into Sven Huberts in the Netherlands, and will work with the Global Client Officer, Sue McCusker based in London, in Dentsu Aegis Network’s global headquarters.