Isobar Global CTO Vikalp Tandon talks Experience-Led Digital Transformation on TechBlog podcast
At Adobe’s annual Summit hosted in Las Vegas, Isobar’s Global Chief Technology Officer Vikalp Tandon sat down with The Tech Blog Writer’s Neil C. Hughes to discuss how creativity and technology are coming closer together to build transformative experiences for brands.
Vikalp explained, “Adobe is an experience-oriented company, and Isobar’s go-to-market strategy is experience-led. We share very similar values, and a lot of challenges that we share and discuss as partners helps us go to market stronger together.”
The thirty-minute podcast reveals how brands can utilise experience-led transformation and why technology and creativity should no longer be thought of in silo, but as a powerful combination to create innovative solutions and to unlock new possibilities. Vikalp shared that across 45 markets, Isobar’s 6,500 digital experts deliver experience-led transformation powered by creativity through an end to end service offering. You can listen to the full podcast here.
“Experience is at the forefront of today’s digital economy. Clients are now realising this, and we’ve noticed a shift in the briefs that we are receiving. Where clients are struggling is how to enable brand experiences in a very complex ecosystem.”
Isobar holds Platinum Partner status with Adobe. As a global strategic partner, Isobar has expertise spanning the globe, with 200 certifications across 45 markets. Launching experiences for some of the world’s leading brands, Isobar has deep Adobe knowledge, from business optimisation, ecommerce solutions and cloud services, to consumer insights, media optimisation and web experience design.
Isobar’s work harnessing Adobe solutions includes a digital overhaul for Enterprise-Rent-A-Car, a highly configurable web platform for Dulux Australia, and delivering rich, intuitive, multi-channel experiences for HBO.
Isobar has a deep relationship with Adobe. In 2019, Adobe named Isobar Digital Experience Solution Partner of the Year in the Nordics. Isobar Australia also received the Customer Experience accolade at the 2018 Adobe Innovation Awards. In addition, Accordant, Linked by Isobar was awarded the Cross-Channel Marketing, the Programmatic Marketing and the Adobe Public Sector Award for Australia and New Zealand. In 2018, Isobar also won Innovation Partner of the Year in Japan, and Accordant, Linked by Isobar won Partner of the Year at the Adobe Symposium in Sydney.