Isobar Global CCO Ronald Ng to speak at Advertising Week LATAM


Isobar Global CCO Ronald Ng to speak at Advertising Week LATAM

The industry’s latest overused, abused and misunderstood word is ‘Transformation’. But who are we transforming for? On 20th February, Isobar Global Chief Creative Officer, Ronald Ng, will take to the stage at Advertising Week LATAM in Mexico City to unpack why the industry must always put humanity first in the presentation, “The Forgotten Transformation”.

Whether it’s Digital Transformation, Marketing Transformation or Experience Transformation, Ronald will discuss that, although it’s a critical time for businesses and brands to transform in this age of disruption, humanity must always come ahead of technology, data, performance and quarter-term brand building. Making the case for why humanity must be above all else, Ronald will explain the importance of focusing on why we do what we do, what inspires us, and who we do it for. The session will be held in the Oval Room as part of the Innovation track at 16:20 local time.

Ronald leads global creative across Isobar’s 85 offices in 45 markets, with the creative force being the core to Isobar’s 6,500 strong network that’s at the forefront of experience-led transformation, creative commerce and innovation. Based in New York, Ronald also partners with local creative leads to drive the creative output across Isobar’s five US offices.

February 19th – 21st will mark the second edition of Advertising Week Latin America. Held at Papalote Museo del Niño in Mexico, with the conference focusing on key business trends, issues, and conversations that help to shape today’s global industry.

To learn more about the extent to which humanity will work in harmony with technology to expand and enrich life, download Isobar’s Augmented Humanity Trends Report.


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