Isobar EMEA CXO to discuss Creativity & Blockchain at Cannes 2019
On Wednesday 19, 16:45 - 17:15 on the Interactive Stage, Palais II Isobar CXO, Simon Gill will take to the stage to discuss ‘Blockchain as a creative medium’. Whilst there is much discussion within the marketing and media industry about the potential of blockchain to help solve issues of transparency, privacy and ad fraud. Simon will use his session to show how technology can be used by the creative community to create new experiences and expressions. He aims to provide a rallying cry to creators to embrace its potential to stimulate, provoke, engage, protect and reward.
From HODL memes to respiratory mining to decipher art to autonomous organisations to crypto kitties: Simon believes that creativity can be inspired by, delivered onto, and created through the blockchain.
Having spent over 25 years at the forefront of digital marketing and Simon sees Blockchain as the most exciting thing since the early web. With a PhD in Multimedia, he is an award-winning creative with a proven track record in delivering creative excellence for global businesses, and skilfully combines the power of brands with the potential of technology to create exceptional experiences and real business results.
Read an interview with Simon on his session here