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Isobar Australia launches Australia-First Aboriginal AR app

05/07/2019

Isobar Australia launches Australia-First Aboriginal AR app

An Australia-first augmented reality app Ngarandi, which is bringing cities to life through the stories of Aboriginal history, is being released in the lead up to NAIDOC Week. The app is a collaboration between Indigenous specialist agency Cox Inall Ridgeway and digital agency Isobar Australia, incubated by Dentsu Aegis Network’s (DAN) Innovation Council.

It was created in response to findings from Indigenous Business Australia which revealed a decline in participation in Indigenous tourism experiences as a result of individual’s inability to find the appropriate information and a belief that in metropolitan regions, these experiences simply do not exist.

Voiced by former chairman of Indigenous Tourism Australia, Dr. Aden Ridgeway, Ngarandi presents two gamified experiences derived from the stories of the Eora people, the traditional owners of the areas around Sydney.

The Ngarandi app will be available for download from the app store.

This article first appeared on Adnews. Read more at http://www.adnews.com.au/news/australia-first-ar-app-ngarandi-brings-aboriginal-stories-to-life#V2cGdS2pHdmwXoFm.99

Melbourne

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