Isobar APAC Chief Strategy Officer to present at Spikes Asia 2018
On 26-28 September 2018, the Suntec Exhibition Centre in Singapore will open its doors for Spikes Asia – the largest creative festival in Asia-Pacific. At the festival, Isobar APAC Chief Strategy Officer and leader of Isobar’s Digital Transformation Framework, Sandipan Roy, will take to the In Focus Stage to share how the creative use of digital can lead to transformation.
On Wednesday 26th September, Sandipan will present ‘Why ‘New & Different’ is Better than ‘Better’’ as part of the Innovation track at 15:45-16:30. The session will cover how innovation and pioneering change is about having a different approach, and how the creative use of digital can lead to transformation for businesses and brands. During the presentation, Sandipan will address three burning questions, that many industry folk are trying to tackle today:
- How can marketers protect their business from digital disruption?
- What are the key principles around pioneering change?
- What are the best practice examples of where businesses and brands have innovated in the digital age?
At Isobar, Sandipan oversees digital strategy across Isobar Asia-Pacific’s 17 offices. He is a digital transformation leader, and is the author of Isobar’s disruption/transformation strategy framework that is used to consult with companies on how to spot, mitigate the risk and progress opportunities out of disruption. Sandipan is also Dentsu Aegis Network’s representative in the World Economic Forum steering committee.
In 2017, Spikes Asia attracted over 1,500 attendees from 22 countries, had 4,300+ award entries and 106 speaker sessions, and this year promises to be even bigger.
Find out more about Isobar's involvement in this year's festival here.