Isobar and KFC confirmed for Innovation Stage in Cannes 2018
Cannes Lions, the world’s largest creative festival has announced its 2018 programme - and Isobar is to take to the stage with world-leading restaurant brand, KFC.
This year’s Cannes Lions programme features more brands, hot-topic debates, power hours, gameshows, interactive sessions, creative legends, and Innovation Stage sessions than ever before, in five full days instead of the usual seven-day agenda.
Isobar China Group CCO, Chris Chen, and Steven Li, Chief Marketing Officer for Yum! China, will join forces to present “How KFC used Creativity X Technology to transform its business.”
The duo will explain how KFC is connecting with the Post 95s, a group of 78 million teenagers who will become the driving force of Chinese consumers in the next 10 years. From in-store robots to gaming partnerships, experience-led marketing has become critical to how KFC has, transformed its business, driving over 100 million loyalty memberships in less than 3 years.
Join the session to find out how global brands can rejuvenate their brand image & use innovation to attract new and younger customers, how to use a blend of culture and technology to engage with young consumers and how KFC China used the power of creativity to digitally transformed itself across 5000+ stores, in 1000 days, with over 100 million+ loyalty memberships.
The session will take place on the Innovation Stage, in Palais 2 at 3pm on Monday 18 June.
Not in Cannes for the festival? Stay tuned to @Isobar on twitter for the latest updates.