Isobar Appoints Grace Liu as CEO of Isobar China


Isobar Appoints Grace Liu as CEO of Isobar China

Isobar, part of Dentsu Aegis Network, today announced the appointment of Dr. Grace Liu as CEO of Isobar China, with immediate effect.

In this newly created role, Dr. Liu will lead two Isobar China offices, across Shanghai and Beijing. Her remit is to further strengthen Isobar’s creative, innovation and service offerings, lead strategic accounts and oversee overall operations, to drive strategic growth for Isobar China.

With over 18 years of deep experience in consumer insights and marketing, Dr. Grace Liu holds a Ph.D in Economics from Imperial College London. Before joining Isobar, Grace was CEO of TNS and TNS Sinotrust China, leading over 600 staff for the prominent insight & research company. She began managing Sinotrust in 2014, leading the successful integration of TNS and Sinotrust. Prior to that, she was Managing Director of TNS Malaysia, and Head of Consumer Research for the Nielsen Company (Singapore), spurring impressive growth for the local markets.

Dr. Grace Liu will be based in Shanghai, reporting to Jane Lin-Baden, CEO of Isobar APAC and Isobar China Group. She will join the management team of Isobar China Group together with C-suites of other Isobar China Group agencies, including Jeffery Ding, CEO of OMP-Linked by Isobar, Chris Chen, CEO and ECD of Trio Isobar, Jack Wang, CEO of Verawom-Linked by Isobar and Milan Jiang, CEO of VeryStar-Linked by Isobar.

Jane Lin-Baden, CEO of Isobar APAC and Isobar China Group, said: “Grace has a track record of innovating her businesses into new domains and capabilities. As a great enabler of innovation and integration, she has excellent command of corporate management with global mindset and local insight. Digital is a critical business agenda for brands to expand in China and it is in Isobar’s DNA. I am focused on inviting talent with diversified backgrounds to join us in scaling up our services, in the area of Brand Commerce and product and service design.”

On her new role, Dr. Grace Liu, CEO of Isobar China, said: “I am incredibly excited and privileged to be part of this progressive digital agency with ambition, passion and most importantly, proven capability to transform the way clients engage consumers for optimal business results, particularly in a market as dynamic as China. Further, Isobar’s core value of 'Ideas without Limits’ is particularly inspirational and empowering as it will ensure that we, as a business, and our clients are continually motivated to stay ahead of the innovation curve.”


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