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Flock Linked by Isobar becomes Isobar Mexico

21/05/2019

Flock Linked by Isobar becomes Isobar Mexico

Flock Linked by Isobar has announced that it will rebrand to become Isobar Mexico. This change marks the culmination of the integration process within Isobar, part of Dentsu Aegis Network. Flock will further power Isobar’s creative and consultancy offering, working closely with Isobar’s best-in-class technology and consultancy capabilities in Latin America and globally, delivering experience-led transformation, powered by creativity for clients. The Flock team will be reinforced by Isobar’s global strategic, consulting, and technology capabilities around the world.

The leading Mexican creative and transformation agency was acquired by Dentsu Aegis Network and became Linked by Isobar in 2016. Since then, Flock has continued to strengthen its position in Mexico and throughout LATAM including recently coming Top 2 in the Effie Index, becoming the most awarded agency at the IAB Mixx Awards, and named number one Digital Agency in Mexico by Scopen. Flock also ranked in the top 10 Creative Agencies Index in 2017.

The full integration will also strengthen opportunities for Isobar across the experience-transformation sector in the region with Flock already working in cooperation with Isobar Brazil founder, and Isobar LATAM CEO, Abel Reis.

Flock was established in 2009 by founding partners Sebastian Tonda, CEO, and Mario Nissan, who continue to run Dentsu Aegis Network Mexico and Isobar Mexico respectively. The agency continues to be known for its unique combination of digital spirit, holistic strategic thinking and focus on innovative business solutions that leverages technology. Flock is now a full-service digital agency combining strong creative, consultancy, innovation, production, consumer intelligence, planning, media and performance capabilities. From its headquarters in Mexico City, Flock services over 23 clients, including: Nestlé, Samsung, The Coca-Cola Company, Mondelez International, American Eagle, Telmex and Bodega Aurrera, among others. Most recently the agency designed and launched ‘Last Straw’ a product innovation turns used drinking straws into bee hives.

Jean Lin, Isobar Global CEO said, “Flock is a highly recognised digital creative and transformation agency that brings strength and energy to Isobar’s development in Mexico and Latin America. This is the next step in the agencies journey – bringing its brilliant talent, entrepreneurial spirit and innovative essence to the fore of the global agency.”

Mario Nissan, Isobar Mexico CEO said, “With this partnership, Isobar Mexico will empower its talent, clients and ideas through a global network that is beautifully aligned with our purpose and vision for the industry”.

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