Coca-Cola and The Swedish Football Association launches Female Football Statue Campaign
The statues are part of the Football Forevher initiative which Coca-Cola is launching together with The Swedish Football Association to increase the visibility of female football players. The campaign was made by Coca-Cola’s creative agency Isobar Sweden, with the ambition to influence attitudes and increase engagement with women’s football.
The four statues were showcased for the first time outside the football arena, Gamla Ullevi, in Gothenburg on the 31st of May, when Sweden played South Korea in the final friendly game before the World Cup. They will travel to Friends Arena Stockholm and each of the players home-towns during the summer.
The statues were made using 3D printing technology, through 3D scanning in Uppsala and modelling in Stockholm. Moulds were then created and filled with fibreglass and cement, then polished to reveal a striking human likeness. The football stars who have had their statues created are the national team players: Kosovare Asllani, Nilla Fischer, Hedvig Lindahl and Caroline Seger.
View the work here
Many Swedish female football players are world class within their sport, but several of them are unknown to the public. One explanation is the lack of stardom and visibility for female football players; if women are not visible or not marketed as stars then they will never be recognized as stars.