blue-infinity Linked by Isobar campaign to improve lives through digital
Our blue-infinity Linked by Isobar team are passionate about Digital - creating digital solutions and above all, striving to create experiences that matter. As a global agency we are united as one by our mission to transform businesses, brands and people’s lives with the creative use of digital.
This year, for the company Christmas card, the team wanted to leverage technology to make a difference to people’s lives.
The agency has launched #GiveLight, a donation campaign that raises awareness of the people of Madagascar, where at night time, everything turns to darkness for 96% of the rural community. The campaign video depicts a beautiful Madagascan village complete with solar light, made by the b-i creative team from cardboard.
People can participate by “giving and sharing the light” to increase the agency donation to building a solar kiosk for the Madagascan community.
The more people who “drag and drop” the solar kiosk icon to Madagascar on this website, the more blue-infinity donates, and the quicker the light is brought to the community.
The donated kiosk will provide sustainable light and energy to the people of Amborobe. Access to energy and light can be transformative for rural communities - helping children to study more, helping families to be more productive in the evening, and helping the community to grow stronger through sharing together in improved conditions. You too can participate!
The campaign follows on from the 2016 initiative, #DigitalimprovesLives. In response to the insight that we all want to join a humanitarian cause, but we can’t often find the opportunity, the blue-infinity team chose to bring together their team of technology experts to use digital to make a difference. The agency worked with partners, colleagues and clients to help charitable organisations including Medair, WWF, Womanity, UNESCO and Samasource, to support their digital projects. The public then voted how to split a global budget split between the five NGOs.
The campaign was a resounding success and was recognised with the top Branding accolade at the Meilleur du Web. Online sharing took off with over 21,000 views on Facebook and nearly 12,000 votes, distributing a total 25,000 CHF amongst the organizations.
The team continues to believe in the power of digital and its ability to serve ethical, sustainable and noble causes. They continue to work with charitable organisations including WHO and Gavi Alliance, as part of their strategy to realise projects to improve people’s lives