London - 20 Triton Street

Communication Planning Director


dentsu X is the fastest growing agency within DAN.  Seeking to deliver “the best of both worlds”, across West and East. Our international clients include Jaguar Land Rover, Upfield, Generali

 and Estee Lauder Companies.  We have recently added LVMH (USA) and (Global) to our client portfolio.

dentsu X believes in “Experience beyond Exposure”: we believe that engaging consumers in valuable experiences will deliver greater business results for our clients than simply using technology to target them.

Drawing on the rich resources within both Dentsu Inc. in Japan and Dentsu Aegis Network, dentsu X integrates the power of “left brain thinking” (specifically: data, digital and technology) with “right brain thinking” (specifically: human insight and creativity) to deliver client-centred solutions.



We work together globally to deliver a consistent brand experience and partner together locally to provide the best client solution. This means collaborating across the network; sharing success models; and attracting, developing and mobilising the right talent.


We need to be nimble, quick and flexible, thinking and acting differently. This means acting with freedom, deciding with speed and keeping it simple.


We have a trail-blazing and inquisitive culture where relentlessness and hunger are rewarded. This means going the extra mile, having our eyes on the prize and having rapid and ruthless focus.


We're innovative, risk-taking self-starters, building an industry legacy. This means being constantly curious, taking risks to succeed, and being passionate about thought leadership.


We take individual and collective responsibility for our thoughts and actions. This means taking ownership, being good citizens and being transparent.


The position is for a Communication Planning Director to work 100% of their time on the prestigious Jaguar Land Rover (JLR) account. Previous automotive experience is not essential.

The role of the Communication Planning Director falls into three broad areas:

Build a close and trusted relationship with JLR and their incumbent agency partners as well as key media vendors. From a JLR point-of-view we would expect the successful candidate to be regarded by JLR as not only an extension of the JLR customer experience team but an indispensable one.

Develop insight driven communication strategies that are capable of influencing all aspects of marketing not just advertising. These strategies need to be clear, succinct and actionable by everyone involved in the project (both inside and outside of JLR).

Input to the strategic vision for the JLR account as well as for the brand dentsu X. You will also be expected to be an active member of the broader dentsu X leading initiatives that impact the quality of our strategic output across the agency globally.

Naturally we will talk about the role, the client as well as key accountabilities in more detail when we meet.

Person Specification

Essential Skills and Qualities

  • An inspiring creative thinker who is also thoroughly practical.
  • A holistic thinker who intuitively understands the relationships between marketing practices, whether that’s content marketing, B2B, performance marketing, or working with influencers.
  • A team player and natural collaborator.
  • Supportive, ever-helpful, and service-driven – both internally to our network and externally to our clients and partners.
  • Presentation skills; able to present to senior level clients and also peers.
  • Can challenge and influence effectively internally and externally. 
  • Sensitive to cultural issues in different countries.