UNITED KINGDOM
Pitch Side Innovation

Pitch Side Innovation

Aston Villa FC

Isobar and Aston Villa Football Club developed a brand-new digital platform to launch the club's 2018/19 season kit.

The results

The campaign generated a 750% sales increase, outperforming the last five seasons. Traffic increased year on year by 58% and resulted in 95% positive sentiment across social media. Over 50k users spent more than four minutes on the digital platform. 

“This year Aston Villa Football Club has made a bold decision, pioneering a new type of technical kit partnership for the English game.”

Will Radford, Head of Digital at AVFC

The challenge

Commitment To Innovation

As a club of the future, Aston Villa Football Club is committed to using technology to innovate, on and off the pitch.

Following the announcement of its unique technical kit partnership with Fanatics, a global leader in performance sport garments and premium menswear brand LUKE 1977, the club challenged Isobar to create an immersive ecommerce experience to launch their new kit for the 2018 season.

The solution

An Immersive Experience

Isobar developed a brand-new digital platform to launch the club's 2018/19 season kit, demonstrating their commitment to digital innovation.

A microsite was created, which was accessible via a QR Code in the shape of the club’s iconic crest. This was the only place that fans were able to view the brand-new kit until 11am on Monday July 9th.

The development of this new online experience helped to guide fans through the design process and illuminate the characters behind the strip.

Completely shoppable and interactive, the site allowed fans to take a 360 degree look at the new kit, as well as walk through the key elements of the shirt.