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Work
Choose your journey: Shave vs Grow

Choose your journey: Shave vs Grow

Philips

There’s nothing simple about the perfect shave - Philips AR Grooming app makes it dead simple to try a new beard on, and learn how to make it happen.

The results

The feature has been prototyped and successfully tested and will be integrated soon.

The challenge

Embrace the potential of current and future technologies to inspire and guide people towards a perfect grooming routine.

Even in places where the best expertise is shared, men don’t come just for the advice. They come for the experience, personality and ability to feel good about a new style.

Grooming and styling a fantastic beard can be a tough ask for busy men, but with a simple goal and playful guidance, men can enjoy achieving the style they want.

The solution

Try On The New You. Get The Backstory. Visualise Your Path. Get Your Own Routine.

There’s nothing simple about the perfect shave - Groomify makes it dead simple to try a new beard on, and learn how to make it happen. Try on a range of trending styles in AR. Pick a style, and Groomify will create a custom interactive routine for you to refer to. With interactive tutorials that use your face as the canvas and provides rich information about each style - Groomify has everything you need to grow the new you.