Think with Google: How Asda George, Google and Isobar Are Innovating the Mobile Shopping Experience
In executing delightful mobile platforms, brands typically face three main challenges: culture, people, and insight.
In partnership with Google and Isobar, ASDA’s George.com team faced these issues head-on, by embracing a mobile-first approach, investing in new technologies to safeguard an exceptional mobile experience, and gathering proof points to justify further mobile development going forward.
“The customer shift to more screens has impacted our strategy in a way that we need to be mobile-first – no matter how traditional we are”, explains Perry Lally, Senior Product Manager for Walmart Global eCommerce. “It is extremely important – no matter what device a customer visits from – that the experience across devices is the same.”
Read the full article here