Isobar UK appoints Susanne Jones as Managing Director
Susanne will assume responsibility for the day-to-day running of the agency, including all client and commercial management duties, with account handling, commercial and operations leads reporting directly to her.
Her appointment follows the recent news that the agency has appointed Matt Gee as its head of Digital Transformation in the UK. The move further signifies Isobar’s commitment to building an agency engineered to succeed in transforming client’s businesses and brands.
Prior to joining Isobar, Susanne spent ten years at Critical Mass. In her most recent role as Senior Vice President, Global Client Partner for Citigroup (Citi), Susanne fostered a strong partnership that produced transformative digital strategies and breakthrough customer experiences. Prior to leading Citi, Susanne served as SVP, Managing Director Critical Mass London, where she grew the team and was actively engaged with clients as diverse as adidas, Citi, Infiniti, P&G, Chivas and Goodyear Dunlop.
Susanne replaces, former Managing Director, Jon Boardman, who left the agency in November.
Steven Moy, CEO Isobar, UK, commented: “As we continue to strengthen Isobar’s Brand Commerce offering in the UK, we are committed to connecting the power of brands with the power of technology to create exceptional brand experiences for our clients. I am delighted to welcome Susanne to the team. She brings with her a breadth of expertise in transformative digital experiences, alongside a powerful skillset across operations, account management and production. She is a great addition to the team.”
Susanne Jones, Managing Director Isobar UK, commented: “Given the potential today to harness technology and data to deliver superior omnichannel brand experiences, it is an exciting time to join Isobar, who are so well positioned to tackle this challenge with their Brand Commerce offering.”