Isobar Takes on Salesforce Connections
This week Isobar is headed to Salesforce Connections, the digital marketing, commerce and customer service event of the year. The conference, taking place June 12 – 14th in Chicago, focuses on helping brands connect with their customers in entirely new ways – an Isobar specialty.
During the week you can find us on stage as well as at our booth (#100), as a part of Dentsu Aegis Network’s Diamond Sponsorship.
Our first session, taking place on the 13th at 3:30, features our CEM Director, Chuck Van Buren. Chuck will be providing attendees with a look at how you can leverage segmentation, third-party data and emotion science to reach consumers in meaningful ways. Through our work with Tivity Health, Chuck will show how we linked moment-to-moment biometrics to authentic emotions and used Salesforce DMP to enhance our marketing executions.
In our second session of the week, Tonya Bakritzes will take the stage with Dentsu Aegis Network’s Kenneth Parks and Salesforce’s Jon Suarez-Davis. Our proprietary Digital Strength Index (DSI) proves that there is a direct correlation between digital strength and revenue/shareholder value. What should brands do with this information? Tonya, Kenneth + Jon will share strategic, actionable guidance on how to improve digital strength via targeted client solutions.
In addition to our two sessions, we’ll have a full team of experts at the booth ready to talk about how, as a Platinum Partner, Isobar leverages Salesforce for the benefit of our clients.
Be sure to stop by booth #100 and check out our sessions! We look forward to seeing you.
Stay tuned into our social channels for updates throughout the week.