Cutting Through the Hype: Defining your tech strategy & driving results

Isobar & Retail Week have published  a white paper  to help retailers strategise their technology investments in 2019. Any technology investments should be naturally aligned to a core customer need and will depend on which stage of digital transformation a retailer or brand may find themselves in.  

The white paper argues the importance of focusing on customer experience – driving experience at the front end, both in store and online is critical. In addition, the need for clean data before making any investments is a prerequisite. The state of a retailer’s data should determine its future investment priorities. Taking care of back of house operations is a necessity for business growth – further generating an increase in ROI. 

The white paper covers:

1. Prioritising your technology investment 

2. Investing in the customer experience 

3. Getting the basics right – back of office 

4. The investment roadmap (7 key steps) 

Isobar's Alex Hamilton, Head of Innovation Projects, said, “Retailers need to evaluate their technology capabilities and create a roadmap that highlights where they can be better utilised or replaced, plus identify where new technologies can deliver. Doing so will help them achieve a point of difference and win when it comes to customer experience.”

Download the white paper here. If you experience any issues, please contact HelloIsobarUK@isobar.com for the full document.