Cutting Through the Hype: Defining your tech strategy & driving results
Isobar & Retail Week have published a white paper to help retailers strategise their technology investments in 2019. Any technology investments should be naturally aligned to a core customer need and will depend on which stage of digital transformation a retailer or brand may find themselves in.
The white paper argues the importance of focusing on customer experience – driving experience at the front end, both in store and online is critical. In addition, the need for clean data before making any investments is a prerequisite. The state of a retailer’s data should determine its future investment priorities. Taking care of back of house operations is a necessity for business growth – further generating an increase in ROI.
The white paper covers:
1. Prioritising your technology investment
2. Investing in the customer experience
3. Getting the basics right – back of office
4. The investment roadmap (7 key steps)
Isobar's Alex Hamilton, Head of Innovation Projects, said, “Retailers need to evaluate their technology capabilities and create a roadmap that highlights where they can be better utilised or replaced, plus identify where new technologies can deliver. Doing so will help them achieve a point of difference and win when it comes to customer experience.”
Download the white paper here. If you experience any issues, please contact HelloIsobarUK@isobar.com for the full document.