Do It Like You Chew  (Hollywood)

Do It Like You Chew (Hollywood)

Hollywood (Mondelēz International)

Hollywood and Isobar are chewing the fat out of the new campaign.



The challenge

To get back to humor and letting go

Toying with the attitude you have when chewing, the Hollywood brand holds its leader role and its will to guide all of the category. It’s a way to take some steps back and be close to their target’s aspirations. Always-on competition with their rivals on the social networks, it has the absolute necessity to get back to humor and letting go.

The solution

Dusting off the “fraîcheur de vivre”

National leader*, the Hollywood brand is dusting off the “fraîcheur de vivre” with a new signature: Do it like you chew**. A decomplexed bubble where the most common situations are mostly exhilarating when you start chewing gum.