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Do It Like You Chew?

Do It Like You Chew?

Hollywood - Mondelēz International

We created a marketing campaign for Chewing Gum brand Hollywood - a breath of fresh air for the category.

 

 

The results

Within the first two months of launch, the campaign film was viewed over 28,000 times on youtube.

The challenge

To get back to humor and letting go

Global Mondelez brand, Hollywood leads the confectionery category with cool confidence. But in order to compete for a socially-engaged audience online, the brand needed to compete with humour and highly polished content.

The solution

Dusting off the “fraîcheur de vivre”

Our idea was to dust off Hollywood's “fraîcheur de vivre” with a new signature: "Do it like you chew." The films use humour to show the everyday situations that become exhilarating when you start chewing gum.