Paris Aéroport Selects Isobar for Its Digital E Commerce Strategy
After a 5-agency pitch, Paris Aéroport (ADP Group) appointed Isobar France to manage its e-commerce strategy dedicated to customer experience.
Isobar has been tasked with integrating a new, highly personalised customer experience into the brand’s existing channels to create a strong link between services by providing value and a unique experience for each visitor.
Global player in the airport industry, Paris Aéroport continues to improve the passenger experience. It has become an integrator of solutions by expanding its service offering into real-time information with "My Assistant" (flight, access to the airport, waiting time for security checks), access to flight information directly by boarding card scan, parking reservation in 3 clicks, and "click and collect" for duty free.
To accelerate Paris Aéroport's business transformation, Isobar France is leading the design and implementation of a data-driven strategy, which will serve the entire digital ecosystem of the brand, including platforms, services and content.
To find out more, contact Eros Gorse