Leading Retailer Celio enlists Isobar France as Commercial Activation Agency
Men’s fashion retailer, Celio has selected Isobar as its commercial activation strategy in a competitive pitch. Célio seeks to reaffirm its role as the fashion companion of the urban man, emanating cool and elegant style. Isobar will support the strategy and definition of its commercial action plan and the approach to integrated campaigns across digital, social, display, event and point of sale.
With modern designs, fabrics and patterns, and a strong national network, Celio wants to promote the premium quality of its brand. The partnership started on September 15th and the first campaign will begin at the end of October 2018.