Isobar orchestrate the first Interactive Auto LIVE Reveal for Citroën
Breaking with the traditional automobile launch, Isobar has put together a ground-breaking device for Citroën, as it unveils the very latest vehicle in its line-up!
Tuesday March 21st at 2:30 PM, LIVE on the Citroën Facebook page, Isobar (a Dentsu Aegis Network company) orchestrated a captivating live performance, in interaction with Internet users.
What’s the concept? Filmed live, the car immersed in darkness, as a luminous staging concept unfolds around it.
The challenge for fans was to “electrify” the space by sending in a simple emoji comment « ⚡»! The more the fans comment, the brighter the choreographed light shined, revealing the vehicle bit by bit.
Produced by Paris-based collective SCALE (La Gaîté Lyrique, Christine and The Queens https://www.collectifscale.com/blank-ek4q5…), this was a truly interactive and musical performance staged by Isobar to reveal Citroën’s latest vehicle LIVE, with Internet user participation.
Once again, Citroën provide its fans a unique digital experience, true to its positioning ‘Be Different, Feel Good’.