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Isobar orchestrate the first Interactive Auto LIVE Reveal for Citroën

21/03/2017

Isobar orchestrate the first Interactive Auto LIVE Reveal for Citroën

Breaking with the traditional automobile launch, Isobar has put together a ground-breaking device for Citroën, as it unveils the very latest vehicle in its line-up!

Tuesday March 21st at 2:30 PM, LIVE on the Citroën Facebook page, Isobar (a Dentsu Aegis Network company) orchestrated a captivating live performance, in interaction with Internet users.

What’s the concept? Filmed live, the car immersed in darkness, as a luminous staging concept unfolds around it.
The challenge for fans was to “electrify” the space by sending in a simple emoji comment « »! The more the fans comment, the brighter the choreographed light shined, revealing the vehicle bit by bit.

Produced by Paris-based collective SCALE (La Gaîté Lyrique, Christine and The Queens https://www.collectifscale.com/blank-ek4q5…), this was a truly interactive and musical performance staged by Isobar to reveal Citroën’s latest vehicle LIVE, with Internet user participation.

Once again, Citroën provide its fans a unique digital experience, true to its positioning ‘Be Different, Feel Good’.

https://www.facebook.com/Citroen

 

Paris

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