#CHICETFEIGNASSE : Launch campaign designed by Isobar for the new app my5àsec.


#CHICETFEIGNASSE : Launch campaign designed by Isobar for the new app my5àsec.

5àsec will be offering a home pressing service from December 2016 via the new mobile app my5àsec. Isobar has designed and created the launch campaign:#CHICETFEIGNASSE.

For over a year, 5àsec has occupied a position as a strong service provider that listens to its customers and develops its services accordingly. This work begins in shops and finds its ultimate expression in this mobile application.
For this launch campaign, 5àsec will be targeting urban dwellers, who are busy and have little time, and offering them an opportunity to simplify their city lives in a humorous way that makes apologies for laziness. The campaign will begin on January 16 and incorporates several channels:

-    Digital displays in the Paris metro from January 16 to 22, 2017.
-    Displays (200x150) in the Paris metro from January 18 to 31, 2017.
-    External displays (8m2) from January 18 to 24, 2017.
-    Digital adverts on Facebook from January 16, 2017.

The operation will also be launched in the stores of 5àsec through displays and leaflets distributed to customers so that they can learn about this new service offered by the brand.

The entire press campaign is supported by the agencies Carat and iProspect (Dentsu Aegis Media Group).


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