Cécile Bitoun appointed Managing Director
Cécile Bitoun has been appointed Managing Director of Isobar France, the Dentsu Aegis Network group's Creation and Digital Strategy agency.
After having been Associate Director upon her arrival, Cécile was later promoted to Deputy Managing Director in November 2014.
In particular, she was responsible for managing the agency's key strategic accounts and developing the business, drawing in particular on synergies with the Dentsu Aegis Network Group’s media agencies.
Cécile Bitoun began her career at Renault, before joining Rapp France in 1998 to develop performance levers for winning customers and driving their loyalty.
She joined the agency La Chose in 2007, with the task of embodying the new integrated model and bringing her know-how to it.
Cécile then joined Grand Union (Fullsix Group), took over the digital strategy for key accounts and then joined Proximity BBDO in 2011 as Sales Director before joining Isobar in April 2014.
Cécile will work jointly with Olivier Sebag, recently appointed as CEO of the agency.
Cécile Bitoun, Managing Director of Isobar: "I was lucky enough to participate in the reinvention of Isobar with Sabina and today, this agency has the necessary foundation to go even further. I am delighted to be able to accompany Olivier in this ambition".
Olivier Sebag, CEO of Isobar France: "Cécile's experience in creative and digital agencies has played a significant role in the success of Isobar and this appointment confirms and acknowledges her leadership and collaborative skills".