Isobar strengthens its team with the arrival of Brice Najda as Director User Experience
Brice Najda joins Isobar as Director Experience User
Expert in new technologies as well as in the design of powerful and innovative digital experiences for brands, Brice spent nine years at Big Youth, the digital agency of the Makheia group.
During this period, he worked on issues such as e-commerce, CRM and service design on customers’ accounts such as Picard, Ubisoft and Monabanq.
In 2012, he joined the JWT agency to supervise the digital division and manage key accounts like BMW, Nestlé, Bayer and J & J.
His hybrid profile combined with technological expertise and user experience design, will enable the agency to strengthen the ability to offer more relevant and effective devices.
Brice Nadja said : « In a context where the consumer has regained power in their relationships with brands, it is essential to place the user at the center of all our reflections in order to give (back) meaning, create value and enrich the proposed experience by the marks »