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Work
Music reimagined

Music reimagined

William Patrick Corgan

Innovating the future of digital content through a blend of creativity and next-generation technology.

The results

We created an award-winning, fully immersive VR music video for William Patrick Corgan’s “Aeronaut” from his 2017 solo album Ogilala, which led to Isobar's recognition as Fast Company's Top 10 VR/AR company for 2018.

The challenge

How do we create an entirely new way to experience music?

Virtual Reality and new technologies have changed the landscape of how we consume digital content. We set out to evolve the production process of these relativity new systems and change the way consumers experience creative content on emerging technologies.

The solution

Our continued commitment to innovation has introduced entirely new experiences to market.

A truly interactive experience that puts you in the same colourful landscape as Corgan as he performs on a massive, art-deco inspired piano.

Partnering with Viacom - as well as Unity, Microsoft and Google, Isobar was able to design and develop the first VR application of its kind. Microsoft’s Mixed Reality Capture Studio was used to record and produce a photorealistic volumetric capture of the artist, which served as the centrepiece for the digital experience.