Let's try to understand why creativity can not exist without a strategy and vice versa and try to find a point in their interaction that will help achieve the best results. Isobar's Creative Lead Yaroslav Lerman will help us with these questions. He created a kind of desk research for his IAB appearance and even brought out a new thing - streative.
Strategic Director Yaroslav Ogotskiy is exploring the main characteristics of the digital environment, types, stages of consumer paths, and how to monitor the effectiveness at each stage. It will be interesting.
Vitaliy Kulko, our Digital Innovation Coach, was talking about how technological innovations have changed in the age of COVID-19 and which trends can not exist without a strategy and vice versa and try to find a point in their interaction that will help achieve the best results await us in the future.