Loono

#doledobry

It is important constantly to raise awareness of the danger of venereal diseases, especially among the younger generation.

Challenge

The Same Message Again

How to protect against HIV? In fact, it’s simple. Use a condom properly and regularly test yourself. Even though this topic has been covered so many times already, with the ongoing coronavirus pandemic it gained new limits and sensitivity.


Solution

Old Truths

In our approach optimism and an overview have won. We selected a few Czech sayings which were infected with the topic of HIV. The minimalistic design of the humorous sayings was accompanied by a custom phallic typeface. Visuals appeared in outdoor and SoMe. By purchasing merch, users could contribute to fighting HIV.
Play