9 September 2021

Northrop Grumman’s New AR Space Portal Grants Mobile Users Space Adventures into New Consumer Worlds

Coverage continues for Northrop Grumman’s Portals to Space, a collaboration between dentsuMB, Isobar and Merkle.

This extensive Q&A highlights the power of augmented reality, showing mobile users an immersive view of how dying satellites orbiting the Earth can be repaired and refueled while viewers are still on the ground.

AR users worldwide are forecast to grow 33 percent, soaring from 800 million to 1.73 billion by 2024 as more consumers adopt higher-bandwidth mobile technologies like 5G that can handle the virtual experience

Read more in Marketing Dive