6 October 2021

dentsu’s Creative Experience Report Lays Out Crucial Next Steps for Marketers Post-Pandemic

Isobar’s latest Creative Experience Report scored exclusive coverage in Adweek.

The report shows that after 1 ½ years of pandemic disruption, marketers have begun to utilize multi-sensory experiences and brand design systems to differentiate themselves.

Dentsu’s global comms team sought to learn marketers plans for moving past the pandemic and lockdown restrictions easing worldwide. They tapped into more than 800 chief marketers who responded globally from across varied sectors including automotive, distribution, finance, health, IT, manufacturing and retail. 

See what respondents pinpointed as crucial lessons learned in Adweek.