25 June 2020

Forrester Names Dentsu a Leader in Adobe Implementation Services

Dentsu is proud to be named a Leader in “The Forrester Wave™: Adobe Implementation Services, Q2 2020.”

As an Adobe Platinum Partner, we have launched immersive experiences for some of the world’s leading brands, and have deep Adobe knowledge, from business optimization, audience mastery, ecommerce solutions and cloud services, to consumer insights, media optimization and web experience design.

Specifically, Dentsu received the highest scores possible in 10 criteria, including Adobe customer experience and design capabilities, in Certified Expert Product Coverage, and Adobe Specializations.

The report states, "clients like [Dentsu’s] breadth of capability within the Dentsu network, strong Adobe product knowledge, and agility. One reference customer said that Dentsu ’has the resources of a big company but the flexibility and agility of a boutique’.”

Among other things, the report also recognized us as “a good fit for firms using Adobe products for data-driven marketing and experience transformation globally, particularly in the bank, retail, and high-tech sectors.”

Through agencies in the Dentsu Aegis Network like Isobar and Merkle, Dentsu developed expertise in marrying experiential and transactional capabilities by integrating products such as Adobe Experience Manager, Adobe Digital Asset Manager, Adobe Target, Magento Commerce Engine, and Adobe Creative Cloud in digital transformation initiatives for brands like Canon.

This recognition follows Isobar’s inclusion in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019 report.

To download the full report (available to subscribers or for purchase), visit the Forrester website.