Global digital agency, Isobar, part of Dentsu Aegis Network, announced today that research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the sixth consecutive time. The report evaluated 18 digital marketing agencies.
Per our understanding of the report, Isobar continues to be recognized for its capabilities in strategic technical execution, experience-led commerce, and its strong history in innovation platforms. The full report can be found here.
Isobar Global CEO, Jean Lin, said “Isobar’s ability to deliver superior idea-led customer experiences that transform businesses and brands has been consistently recognized in the Gartner waves. We are pleased Gartner recognizes our consultancy-level strategic and technical capabilities with global creative scale across our large footprint of 85 offices in 45 markets.”
Isobar US CEO, Deb Boyda, said “Our unique ability to measure unconscious emotional responses enables us to create truly human-full experiences that focus on people desires and motivations...in addition to their behaviors. This makes our experiences rich and highly engaging. We believe Gartner’s evaluation validates our approach to delivering experience-led transformations for our clients.”
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Laurel Erickson, 30 March 2020.
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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Isobar.