Isobar Takes Home Two OMMA Awards for Zwilling Work
Isobar has announced that it won two OMMA Awards for its Zwilling Work: Best Website: Retail/Restaurants and the Members’ Choice Award.
For over 10 years, The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. Isobar was selected to lead a full-scale Digital Transformation—including Brand Experience and Commerce Platform creation and rollout worldwide—for one of the world’s oldest brands, ZWILLING. Isobar was also tasked with managing the global rollout of the commerce platform to 19 countries and, in addition, leading the experience design, creative, implementation and optimization of additional digital experiences. “Bringing the Zwilling brands together and into the future of commerce has been a challenging and rewarding project,” said Ricardo Salema, Chief Creative Officer at Isobar. “When we set out on this project we knew we wanted to create more than just a commerce site - we wanted to create a place consumers could go to do more than just buy products, a place where they could explore the culinary world, be inspired and get excited about cooking. I'm proud to say that the Zwilling transformation achieved just that and we're proud to have been recognized by the OMMA Awards for this work.” Isobar leads the experience design, creative, implementation and optimization of all of the digital experiences. Results since launching the U.S. site: Sessions are up 20.8% (unique visitors) and orders up 51% Average order amounts up 6.9% Mobile users up 34.3% Mobile Conversions up 21.5% New Customer Registrations up 20% Isobar continues to manage the global rollout and maintenance of the site. About The OMMA Awards For over 10 years, The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. MediaPost has always been at the forefront of covering the digital space and recognizing excellence in digital marketing. About MediaPost For over 20 years, MediaPost Communications has been and is at the forefront of the ever-changing digital marketplace. It is the largest and most influential media, marketing and advertising site providing news, blogs, and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.