In 2018, the company helped spread the adoption of VR in partnership with Oculus by creating a retail campaign for the brand’s newest headset, and also worked with HBO and Westworld’s showrunners, Jonathan Nolan and Lisa Joy, to create an immersive VR experience for the television show’s new season.
Firstborn has successfully incorporated AR in their ad campaigns. The company used AR in their campaign to educate consumers about Gatorade’s product portfolio at SXSW and showcase Chevron’s sustainability efforts to government officials at the World Gas Conference. They also drove trials of Jägermeister through Snapchat’s AR filter by creating custom tarot card readings, and sold United Technologies Corporation’s engines to airlines and airframers at the Farnborough Air Show through AR.
The company also brought interactive AR content to mobile web browsers with the release of “RGB for Good.” Launched in time for National Voter Registration Day, the mobile Web AR experience let you watch over a pocket-sized Ruth Bader Ginsburg as she fights for your rights, directly through your web browser. The company is releasing an open-source toolkit for the developer community so others can create their own browser-based AR content. This article was originally published in Fast Company. Check out the past and present of Fast Co's Most Innovative Companies on The Squeeze.