Authored by the Isobar UK and Global team, the white paper makes the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.

The white paper covers:

• The context behind the emergence of unified commerce experiences

• The opportunities of the Headless Commerce architecture model

• A Customer Experience Framework

• The limitations of conventional architecture approaches (Monolithic architecture)

• The opportunity for immersive experiences through rich content approaches

• How Headless Commerce provides brands with a centralised view of customer data

• The requirements of a Headless Commerce strategy & what the future holds

The white paper was authored by Mustafa Rashid, Isobar UK Head of Emerging Technologies, and Vikalp Tandon, Isobar Global Chief Technology Officer.