National Car Rental Site

National Car Rental

We delivered a new site that gave National’s fiercely loyal customers the tools of speed, choice, and control.

Challenge

A global digital transformation

After the successful launch of a suite of digital products for Enterprise Rent-a-Car in the Fall of 2015, Enterprise Holdings, Inc. again looked to Isobar to accelerate its global Digital Transformation—this time for National Car Rental.

Solution

An entirely new look and feel for the digital brand

In collaboration with the EH team, Isobar started with a new look and feel for the digital brand, and then designed, built, and deployed an entirely new front-end and back-end cloud-based web platform, all powered by Adobe Experience Manager. The successful go-live of the brand’s US and Canadian sites completed a global refresh journey that first focused on increasing awareness of the National brand in Europe by launching six new European domains in five new languages.