Zildjian

We created a powerful ecommerce experience that’s in tune with musicians no matter where they are in their lifelong musical journey.

Challenge

The shopping journey for cymbals and drum sticks can be complex, and often times is a multichannel, non-linear process. In the tactile and physical world of drumming, digital plays a massive role. Zildjian tapped Isobar to deliver an ecommerce experience that merged its family of legendary brands, and elevated the shopping experience with unique storytelling content - serving all drummers regardless of where they are in their journey.

Solution

Reimagine how products can be experienced online – education for beginners; new sounds for pros; brand stories for all – by enhancing Adobe’s Magento commerce platform with an engaging visual design language and intuitive navigation that boosts cross-brand awareness.

Results

Amplifying drummers everywhere

YoY Website users have shown more engagement through a 41% increase in pages/session and spend 41 seconds more on avg. during their session.