Injecting Colour Into Digital

DuluxGroup has 30+ brands relating to the improvement of the spaces we live and work in. Many of these brands cater to both consumer and professional customers and each had a completely different website; some outdated, some quite new but all built on different and unique platforms, which cost a substantial amount to maintain. We were tasked with creating a platform that integrated the different brands into one unified system as well as creating economies of scale, making the role out of subsequent sites cheaper and easier.

Working with our UX, creative and technology teams, we developed a component based design system that is modular, flexible and scalable using Adobe Experience Manager.

By designing a set of reusable components that could be used across all their brands websites, we were able to create a solution that could be handed over to the client to continue to enable their team to service the business requirements as part of their digital transformation.