Forrester

Forrester is one of the most influential research and advisory firms in the world. Their annual evaluations, combined with proprietary research and data and analytics, provide unique insight into our industry as well as an objective evaluation of vendors.

In The Forrester Wave: Global Digital Experience Agencies, Q4 2019 Isobar was recognised as a Strong Performer. This prestigious report evaluated the 14 most significant global digital experience agencies. The report helps application development and delivery professionals select the right partner for their needs through an 24-criterion evaluation evaluating current offering, strategy and market presence. Each service provider included in the evaluation has a portfolio of digital experience services and the capacity to deliver, global presence and delivery capability, and market leadership and visibility.

Compared to other agencies evaluated, Forrester noted Isobar's higher customer adoption and ratings of its experience design, creative services, and technology services, delivering digital experiences across our 85 offices. The report states, customers like Isobar's strong technical skill set, creative services, and agile approach. Among other things, the report also recognised us as a good fit for companies that need a creative expression of its brand and strong technology capabilities.

This follows Isobar's inclusion among the most significant agencies for Digital Experience in The Forrester Wave: Digital Experience Service Providers, Q4 2017. The report highlighted our capabilities in customer experience strategy, design, customer data management and technology, stating, Clients like Isobar's willingness to learn their business and bring experience innovation to the fore. Among other things, the report also highlights our expertise in emotional testing practices and with Amazon Web Services.

Isobar was also recognised as a Leader in Commerce in The Forrester Wave: Commerce Specialist Service Providers, Q4 2018 which evaluated the eight most influential specialist commerce providers, with Isobar scoring highest for its current offering, recognising Isobar's services excel in fusing creative and commerce. For this report Forrester devised a 24-criteria evaluation process to arrive at the top eight commerce specialist service providers, with the aim of helping digital business strategy professionals choose the right partner.

Isobar is a good fit for firms that are looking for a strategic partner that has a global reach and the ability to support initiatives beyond commerce, especially in strategy, experience design, and technology services. - The Forrester Wave: Commerce Specialist Service Providers, Q4 2018

This recognition follows Isobar being named as the only agency named among the Top Salesforce Implementation Partners on The Forrester Wave: Salesforce Implementation Partners, Q2 2019”. The Wave provides an assessment of the 12 providers that matter most and how they stack up. These 12 were rated against a 21-criterion evaluation and Isobar was cited for its deep Salesforce expertise for B2C. Isobar is a unique choice in the Salesforce services market: an agency doing Salesforce work at large scale”.

In the report, Forrester notes that, Salesforce customers continue to rave about the technology platform's potential to reinvent their businesses for the digital, customer-obsessed era. They know that to achieve real change, they need to rethink the way they do business and rethink the business itself. In its profile on Isobar it states, Isobar is best suited to B2C Salesforce centered on Marketing and Commerce Clouds.

For more information on Isobar's inclusion in Forrester evaluations, please contact Torey Rosen.