Benoit Bertrand

Chief Strategy Officer

Benoit started his career in 2001 in the strategic planning department of BETC Paris. etween 2003 and 2009, he then joined various independent digital agencies as Account Manager in charge of clients such as Danone Waters, Procter & Gamble and DIM.  

In 2009, he joined Aegis Media (now Dentsu) where he created the Strategic Planning department of Posterscope Agency, in charge of integrated campaigns for Carlsberg Group, Louis Pion and Philips. During the same period, he contributed to strengthening Carat France's strategic offer for the media accounts Monoprix, Galeries Lafayette and BHV Marais.  

Benoît, a member of Dentsu’shigh-potential program, joined Isobar in January 2015 to take charge of the agency's strategic approach to structuring accounts such as Citroën, Flying Blue, Post-it, Hollywood (Mondelez) and OUIGO.