Committed to be a “force for good”, Isobar, together with our dentsumcgarrybowen
teams in Hong Kong, have partnered with RainLily
to launch #OneinSeven
, a campaign to raise awareness on sexual harassment and violence.
The creative concept, production and activation was led by dentsumcgarrybowen. Carat team supported the channel planning and content partnership. Isobar provided website and experience design services to elevate user experience over RainLily’s digital platforms. Putting our digital expertise in good use, we helped to create a seamless navigation for the public to take further actions such as donate, share, or to learn more about the issue.
Find out more here