Our strategy was to lead visitors into an adventure at the depths of the sea - the very essence of the Ulysse Nardin brand - to discover the new Diver’s features. We achieved this by proposing a “First Person View” exploration (rather than a vertical scroll) to achieve realism. By proposing a virtual reality version of the mobile website we made the experience even more immersive. To present the watch and its features, we created a real-time full 3D environment, optimised to run on every device, with a UX/UI centred on exploration. The underwater universe was beautified with 3D animated animals, turtles, sharks, a school of fish, all accompanying the visitor‘s discovery.
We added a VR option on the mobile version to live the exploration with a VR cardboard