Graduated with a Business Management bachelor from Taiwan National University, Oliver has dedicated more than 20 years in the advertising and marketing field. With experience from both agency and corporate, Oliver has a wealth of diverse expertise that covers brand strategy, marketing communication, creative planning, online/social marketing and word-of-mouth, official brand website, and online store operation.
Oliver has served clients across a range of industries, such as telecommunications, IT, automobiles, public transportation, banking, financial insurance and investment, beauty, food and beverages, fast-food chains, retail e-commerce. From forefront research to branding/product strategy planning and project management, Oliver is able to analyze marketing issues in multiple facets and work closely with internal and external teams to co-create practical and innovative solutions.
In the new era of experience, Oliver’s a believer in what Paul Arden, a well-known creative in the 80s, said "Do it. Then fix it as you go."