We implemented Salesforce for 10/10 and connected their LINE, WeChat, SMS, e-commerce platform and brick-and-mortar stores to create a cross-region membership mechanism and communication platform. This new platform created a transparent, real-time and multiregional reward program, which increased consumer’s willingness to use its program, while also providing staff better access and accuracy to members’ purchase preference, frequency and location etc.… data, allowing a more personalized store experience and promotions to increase repurchase.