We created Porsche24, a program rewarding Porsche drivers’ for every kilometre, encouraging them to drive more, get more and truly experience the Porsche lifestyle. For every mile driven, the mobile app rewards the driver with points. These points can be used to unlock different levels that contain exclusive Porsche privileges and benefits, including discounted car servicing, free car-check ups and training days.
We also created a dashboard for dealerships that enabled them to create events, create personal invites and keep track of the best performing drivers, bringing the Porsche brand, their dealerships and drivers together into one platform.