Everything is connected, everything communicates. In a world of radical transparency, every experience anyone anywhere has with a brand speaks volumes. Invent Make Change is our framework for design and innovation. Created with our global community it brings together toolkits and best practices that unify our approach. Rooted in the principles of design thinking, experience design and agile, we operate with a strong bias to creativity and craft.

We are part of 8,000+ people across dentsu’s creative agencies. Our global community brings together deep expertise, local relevance and the ability to execute at scale.

Isobar Taiwan

Isobar is one of Taiwan’s leading digital pioneers in the late 90’s and is now the leading digital-native agency in Taiwan positioning itself as the Experience Agency of Record that offers complete end-to-end experience-led transformation solutions: from Marketing & Communication, Media, UX & Design, Commerce, Data & CRM and MarTech solutions. Isobar launched Transformation Consulting in August 2019 to provide an end-to-end consult to delivery solutions including Brand Transformation Strategies, Customer Experience Design and Creation, Omni-channel Brand Commerce, Data and CRM. Clients include Mead Johnson, Pfizer, Heineken, VOLVO, Kimberly Clark, Eva Air, Gogoro, Pizza Hut, Asus, Clarins, Johnson & Johnson, CTBC bank, and Unicharm

Local Leadership

Gary Chi

Chief Executive Officer

Oliver Tsai

Chief Strategy Officer

Paul Hung

Executive Creative Director

Jessie Wang

Business Partner, General Manager

Scott Hsia

General Manager, Data & CRM

Jimmy Jiang

Business Partner, Vice President

Alex Chang

Vice President, UX & Commerce

Elaine Lan

Media Director

Joy Wang

Technical Director

Global Leadership

Jean Lin

Global Executive Chairman

Sven Huberts

Global Managing Partner

Sue McCusker

Global Chief Client Officer

Vikalp Tandon

Global Chief Technology Officer

Patricia McDonald

Global Chief Strategy Officer

Daniël Sytsma

Global Chief Design Officer

Caroline Dean

Global Chief Marketing Officer

Dave Meeker

Global Chief Innovation Officer

Nick Bass

Global HR Director

Prashant Mehta

Global Chief Delivery Officer

Awards & Recognition

We are globally recognised as leaders throughout the industry, and have garnered hundreds of awards and accolades for our work.

A Leader in Gartner’s Magic Quadrant for Digital Marketing Agencies, 2014—21

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Named as one of the Fast Company Top Ten Most Innovative Companies in AR and VR

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In 2020 we picked up 1 Yellow, 4 Graphite and 2 Wood Pencils at D&AD for our work with Beats and Volkswagen

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Cannes Lions has consistently decorated Isobar — we won six Silver Lions and a Gold Lion in 2019 alone

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Isobar is one of dentsu's creative agencies, together with dentsuMB, 360i and dentsu agencies. With best-in-class services and solutions in media, CRM and creative, dentsu International operates in over 145 markets worldwide with more than 45,000 dedicated specialists.

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