Invent Make Change

Today, brands are more than what they say. Brands are what they do. We believe that the point of meaningful differentiation is experience, and creativity is the most powerful force to making change happen.

By harnessing creativity and technology, data and design, we connect people with forward thinking brands.

Since our inception in 2004, Isobar has led in delivering innovative digital and creative solutions for clients and dentsu international. We have always been at the intersection of agencies and consultancies, and have evolved from digital marketing to delivering experience-led transformation for clients today.

Isobar Taiwan

Isobar is one of Taiwan’s leading digital pioneers in the late 90’s and is now the leading digital-native agency in Taiwan positioning itself as the Experience Agency of Record that offers complete end-to-end experience-led transformation solutions: from Marketing & Communication, Media, UX & Design, Commerce, Data & CRM and MarTech solutions. Isobar launched Transformation Consulting in August 2019 to provide an end-to-end consult to delivery solutions including Brand Transformation Strategies, Customer Experience Design and Creation, Omni-channel Brand Commerce, Data and CRM. Clients include Mead Johnson, Pfizer, Heineken, VOLVO, Kimberly Clark, Eva Air, Gogoro, Pizza Hut, Asus, Clarins, Johnson & Johnson, CTBC bank, and Unicharm

Local Leadership

Gary Chi

Chief Executive Officer

Oliver Tsai

Chief Strategy Officer

Paul Hung

Executive Creative Director

Jessie Wang

Business Partner, General Manager

Scott Hsia

General Manager, Data & CRM

Jimmy Jiang

Business Partner, Vice President

Alex Chang

Vice President, UX & Commerce

Global Leadership

Jean Lin

Global Executive Chairman

Sue McCusker

Global Chief Client Officer

Vikalp Tandon

Global Chief Technology Officer

Caroline Dean

Global Chief Marketing Officer

Prashant Mehta

Global Chief Delivery Officer

Nick Bass

Global HR Director

Awards & Recognition

We are globally recognised as leaders throughout the industry, and have garnered hundreds of awards and accolades for our work.

A Leader in Gartner’s Magic Quadrant for Digital Marketing Agencies, 2014—19

Named as one of the Fast Company Top Ten Most Innovative Companies in AR and VR

Forrester Top 10 Innovation Agency, strong performer in the Forrester Digital Experience Service Providers, 2017 and a Leader in Forrester Commerce Specialist Service Providers, 2018

Cannes Lions has consistently decorated Isobar — we won six Silver Lions and a Gold Lion in 2019 alone

Isobar is part of dentsu. With best-in-class services and solutions in media, CRM and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

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