Isobar gets set to shine at Cannes Lions 2020 Virtual Event

The aim of LIONS Live is to bring the global creative marketing community together to learn, connect, problem-solve, collaborate and be inspired.  LIONS Live includes free access to The Work - the Cannes Lions’ subscription-only intelligence platform with more than 200,000 Lions-winning and shortlisted work and 1,600 Festival talks for further online learning. 

Here’s a rundown of Isobar’s activity:

Jean Lin, Lions Live Debate

As the industry — and the world — face the crisis of Covid-19 and its economic fall-out, as well as the challenges of representation and equality thrown into the spotlight by the recent Black Lives Matter protests, Cannes Lions Chairman Philip Thomas chairs a debate with five industry leaders from across the globe on how our industry will emerge. The all-star line up includes; Lorraine Twohill GMO Google, Mark Read CEO WPP, David Droga Chairman Droga5, Steve Stoute CEO Translation and our own Jean Lin. Among the subjects will be, how will creativity retain centre stage? How can great talent be attracted and retained? What is the future for the agency model? And where does Social Media go from here? 

Thursday 25th June 15:25 - 16:15 (BST)

Jury Insights with Ronald Ng

Every year at Cannes Lions each Jury President is asked to put together a President’s briefing for their jury - a set of guiding principles used to assess every piece of work. Looking ahead to 2021, Simon Cook, MD of Cannes Lions invites the President of the Creative Business Transformation Lions, Isobar's Ronald Ng to share what that briefing looks like today and how the category is set to evolve in response to changes in the wider world at present. Ronald will shed light on the new trends he's keeping an eye on, and look back at some of the award-winners that moved the industry forward, helping set the standards of exceptional creativity that the Creative Business Transformation Lions demand today.

Monday 22nd June 12:35 - 12:55 (BST)

Creativity is a Team Sport

Ronald will also take virtual centre stage in a 15-minute online presentation on the LIONS Live platform.

Unprecedented global events have demanded an urgent rethink from businesses and brands – the next normal is a whole new ballgame. Ronald will be sure to deliver an inspirational presentation that calls for a new mindset to creativity. Through a powerful parallel with the evolution of sport, Ronald will show how the data and technology can help organisations innovate, reinvent and transform themselves and the industry.