Originally a computer engineer, Shekhar followed his passion that took him into the digital advertising industry, where he has worked for more than two decades. He has varied experience, heading digital strategic business units at renowned agencies, such as Ogilvy One, Cheil Worldwide and Maxus. Shekhar has also been a successful entrepreneur, before taking up the position at Isobar in 2016 to lead the overall business in the west, as well as the digital creative and technology services nationally
Shekhar’s industry experience spans across television, film, internet, eCommerce, mobile, social, online media and new technology and also across the industry verticals, such as FMCG, IT, entertainment, BFSI, education and telecom. His client portfolio includes the high-profile brands of Nokia, Cisco, British Airways, Perfetti, American Express and Samsung, with international exposure in London and Singapore.
Bringing a rich experience of integrating the teams at the agency and at the clients’ end to collaboratively conceptualize award-winning digital advertising solutions and execute them successfully, Shekhar has overcome business challenges and delivered excellent ROI.