Digital Transformation
Tivoli
To help Denmark’s number one tourist attraction become a digital pioneer, we created an enthralling, end-to-end omni-channel experience for visitors.
Challenge
Experience-led Transformation
By 2011, a fragmented IT landscape meant that marketing platforms used by Tivoli Gardens Entertainment park were disjointed and marketing employees were working in silos. Tivoli needed to innovate its consumer experience for the digital age by transforming the business from inside out to reflect the magic of the park.
Solution
Consult to deliver
We developed a long-term strategic plan to transform Tivoli
Gardens into an industry leader. Both IT investment and
business plans support the overall goal: a unique and
captivating visitor experience, in which visitors are both
recognised and acknowledged across channels. Using Sitecore and Microsoft expertise, we created and
implemented an omni-channel strategy that created one unified
platform for all marketing activity. This was done by
integrating a new CMS with Tivoli’s park
management-systems, data warehouse solution, and the
marketing automation platforms. We also supported the
technical integration by developing visually engaging creative
to ensure a consistent brand experience across devices and
channels, including the e-commerce site, website, self-service
kiosks in the park, and social media.
Gardens into an industry leader. Both IT investment and
business plans support the overall goal: a unique and
captivating visitor experience, in which visitors are both
recognised and acknowledged across channels. Using Sitecore and Microsoft expertise, we created and
implemented an omni-channel strategy that created one unified
platform for all marketing activity. This was done by
integrating a new CMS with Tivoli’s park
management-systems, data warehouse solution, and the
marketing automation platforms. We also supported the
technical integration by developing visually engaging creative
to ensure a consistent brand experience across devices and
channels, including the e-commerce site, website, self-service
kiosks in the park, and social media.
