We developed a long-term strategic plan to transform Tivoli
Gardens into an industry leader. Both IT investment and
business plans support the overall goal: a unique and
captivating visitor experience, in which visitors are both
recognised and acknowledged across channels. Using Sitecore and Microsoft expertise, we created and
implemented an omni-channel strategy that created one unified
platform for all marketing activity. This was done by
integrating a new CMS with Tivoli’s park
management-systems, data warehouse solution, and the
marketing automation platforms. We also supported the
technical integration by developing visually engaging creative
to ensure a consistent brand experience across devices and
channels, including the e-commerce site, website, self-service
kiosks in the park, and social media.