Digital Transformation

Wall Street English

We helped Wall Street English China extend their language education business from offline classroom to online experiences.​

Challenge

Transforming for the digital economy

WSE China wanted to maximise it's marketing and lead generation efficiency by offering online learning options to consumers that wanted the convenience of anytime learning. WSE’s target customers are shifting their learning and buying behaviours from offline to online.
WSE wanted to provide digital payment and study options to consumers. This study option needed to be complementary to its existing business and needed to support the value of its core learning methodology, while still providing the highest level of customer service.

Solution

From Consult to Deliver

Using SAP Hybris expertise, we partnered with WSE to broaden their business model and launch their product for the Chinese market - from conducting the consumer & technology research, to guiding WSE in a business model canvas workshop, proposing the possible business directions incorporating online services, writing the experience strategy and principles, creating the new website and embedding analytics, implementing an E-commerce solution, and creating the launch content. Isobar leveraged CODE 1, our proprietary big data tool to collect and analyse data regarding consumer social discussions and online behaviours to form brand strategy and optimise the consumer decision journey.
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